Altius Sports and Women Leaders in College Sports Extend & Elevate Partnership

Partnership includes recruitment and development of candidates for on-campus NIL GM positions

March 2, 2023

Mandy Marks 
Women Leaders in College Sports

Chicago, Il, and Kansas City, Mo. – Altius Sports Partners (ASP) and Women Leaders in College Sports have announced an extension of their partnership to support the advancement of women in leadership positions within college sports. The partnership will specifically focus on identifying and developing talent for ASP's on-campus Name, Image and Likeness (NIL) General Manager (GM) program. 

The collaboration between ASP, a leading advisor to elite collegiate athletics programs, and Women Leaders, a premier leadership organization dedicated to advancing women working in college sports, will be aimed at creating pathways for women to leadership roles in college sports. The two organizations share a common mission to promote diversity and equity in the sports industry.”

The Career Connect platform offered by Women Leaders will be used to assist ASP in recruiting candidates for new positions, including on-campus NIL GM roles. The ASP GM program was launched in July 2022 and has already been adopted by eight Power 5 schools. It offers a standalone vertical of NIL support services within athletics departments and includes education for all stakeholders, as well as a customized approach for each department. 

ASP CEO, Casey Schwab, expressed his excitement about the partnership and the potential to cultivate top-level candidates for the GM program. He stated, "This is exactly the kind of partnership that speaks to our values; we are side-by-side in the mission to educate, engage and challenge leaders to make more diverse and equitable hires. There is no better partner to promote these incredible women across the college landscape and in turn continue to develop the leaders of the future."

Patti Phillips, CEO of Women Leaders, echoed Schwab's enthusiasm, saying "We are thrilled to extend and elevate our partnership with Altius Sports and work with them to hire a diverse team for their GM roles. NIL is a critical aspect of the college sports landscape, and we know there are many women ready to lead in that space. Our Career Connect platform will allow us to connect talented and experienced women with these opportunities.” 

A premier sponsor of Women Leaders, ASP will continue to leverage its expertise, campus and brand relationships, and GM program to create more opportunities for women in the college athletics landscape. The partnership between ASP and Women Leaders represents a significant step towards promoting diversity, equity, and inclusion in the sports industry.  

To learn more about Women Leaders Career Connect and view current Altius GM positions, visit their Career Connect homepage.

About Women Leaders in College Sports

Founded in 1979, Women Leaders in College Sports (formerly NACWAA) is the only nationally recognized collegiate professional membership organization whose mission is to develop, connect and advance women leaders working in intercollegiate athletics and beyond. More than 4,600 members strong, Women Leaders promotes the growth, leadership and success of women as athletics administrators, conference commissioners, professional staff, coaches and student-athletes. Read about the recent advancement landscape for women athletic directors in CEO Patti Phillips’ May 2021 USA Today op-ed, and follow Women Leaders on TwitterInstagram and Facebook @WomenLeadersCS.

About Altius Sports Partners

ASP is a leading NIL launch platform and external innovation department that delivers consulting, strategic planning, compliance support and education to its clients. An official partner of premier collegiate athletic departments and sports properties, ASP provides strategic solutions on topics ranging from NIL to the shifting landscape of employment and media rights within college athletics. ASP currently represents 32 athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi, Mississippi State, Nebraska, Nevada, Northwestern, North Alabama, North Carolina, Oakland, Oklahoma, Oklahoma State, Oregon State, South Carolina, USC, Tennessee, Texas, Tulane, Villanova, Virginia, and Wisconsin. ASP has also partnered with Women Leaders in College Sports, the NFL and the NFL Players Association. Providing all stakeholders – athletics departments, coaches, and college athletes – with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.